We receive a staggering 25,000 posts per day on Mumsnet. By analysing this rich data set along with surveying the 20,000 parents we have on the UK’s only parenting panel, Mumsnet Voices, we deliver the latest insights and trends of the UK’s parents.
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Christmas 2026
281 million views of Christmas conversation: Mumsnet is where Christmas decisions get made, all year round
Back to school 2025
94% of mums lead the back to school shop, and two-thirds do it completely on their own – with Mumsnet as the place they go to research, narrow down options and decide what to buy
Christmas 2025
100% of mums run Christmas - and 32k threads plus 117m pageviews of festive content show they’re turning to Mumsnet to plan it
Christmas review 2025
Christmas remains a key topic for Mumsnet users, who are typically the main planners and decision-makers for gifting and celebrations
Back to school 2024
With 92% of women solely or primarily responsible for buying back-to-school items, mums continue to lead the way in preparing their children for this period
Style and beauty 2024
Mumsnet generated over £10 million in sales last year, with one in every two posts on our Style & Beauty talkboard featuring a brand or product link!
Back to school 2023
Almost half of parents agree that they have noticed an increase in their spending for the new school year compared to 2022
Christmas 2023
Christmas is a huge topic of conversation on Mumsnet, attracting 18.5 million unique visitors in Q4 2022, who spent an average dwell time of 25 minutes, leading to £1.5 million in spending during that quarter
Kidswear 2023
81% agree that changing weather seasons prompt them to buy new clothes for their children, Mumsnet insights uncover how to better serve parents in the kidswear sector
