Kidswear 2023
81% agree that changing weather seasons prompt them to buy new clothes for their children, Mumsnet insights uncover how to better serve parents in the kidswear sector
(Research published: April 2023)
Our Kidswear 2023 insights are developed to provide valuable, in-depth understanding of the kidswear market. By combining conversational analysis of parents' posts on our talkboards with a survey conducted through Mumsnet Voices - our parenting panel of over 20,000 real parents - we've uncovered unique and actionable insights into kidswear shopping behaviours.
Aligned with Mumsnet's mission to make parenting easier, this research aims to assist our partner brands in understanding how to better serve parents in the kidswear sector.
The research focuses on the following key areas:
Emerging trends, including gendered clothing, sustainability, and children's self-expression.
Critical moments to influence, from toddlerhood to the teenage years, spanning both seasonal and life stage considerations.
Effective strategies for succeeding in the kidswear category and resonating with the parent audience.
