We receive a staggering 25,000 posts per day on Mumsnet. By analysing this rich data set along with surveying the 20,000 parents we have on the UK’s only parenting panel, Mumsnet Voices, we deliver the latest insights and trends of the UK’s parents.
Insights
Discover the latest insights from our highly engaged community of 8 million parents
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Days Out & Entertainment 2026
With 51 million page views, 1 million posts, and 68% of mums owning the days out plan, Mumsnet is where families turn before they book
Toys and play 2026
With 159 million pageviews on toys and play conversation and an estimated £944 million in potential spend, Mumsnet puts brands in front of high-intent parents at the point of decision
Days out 2025
Where family plans are made: 84% of parents trust Mumsnet to guide their days out decisions
Entertainment 2025
Community platforms like Mumsnet are transforming the way audiences discover and discuss TV and film, with 93% trusting its recommendations
School holidays 2023
50% of parents say their budget increases a lot during the school summer holidays, making it one of the biggest retail moments of the year
