Christmas remains a key topic for Mumsnet users, who are typically the main planners and decision-makers for gifting and celebrations

Mumsnet is home to financial decision-makers shaping household spending, with 93% are at least equally responsible for household finances

83% of Mumsnet users handle home improvements and DIY, driving 80.4 million pageviews on related discussions

Nearly all women (99%) want to improve their wellbeing in 2025 but face major obstacles - creating an opportunity for brands

Community platforms like Mumsnet are transforming the way audiences discover and discuss TV and film, with 93% trusting its recommendations

Mumsnet is the perfect place to influence family holidays, as mums lead the planning and booking

Health is the second biggest topic on Mumsnet, with 205 million pageviews of health conversation in 2024

Cleaning discussions on Mumsnet have grown 18% year on year (2022-2023) and are set to rise again

With 92% of women solely or primarily responsible for buying back-to-school items, mums continue to lead the way in preparing their children for this period

Mumsnet generated over £10 million in sales last year, with one in every two posts on our Style & Beauty talkboard featuring a brand or product link!

With 134 million page views of women’s health content in 2024, Mumsnet is the go-to space for women’s health and hygeine conversations

94% of parents research toys before buying, with Mumsnet being a trusted source for recommendations

Christmas shopping on Mumsnet is huge…with November being the busiest shopping period and £1.5 million spent in Q4 alone!

Many of our community first discover Mumsnet when they’re pregnant, which is why every month, Mumsnet reaches 70% of mums with kids under 1 year and 57% of pregnant mums

Mum is still the primary grocery shopper, food planner and cook, this hasn’t changed in the last few years with 85% researching for recipe ideas online

The majority (88%) of children who play sports have a mum who also does meaning mums play a vital role in getting their girls in to sports and exercise

In 2024, we're seeing a wellness evolution: a deliberate and thoughtful journey towards long-term well-being

Mumsnet users are a highly valuable audience to tap into when it comes to travel - representing over £50 billion in sales

Almost half of parents agree that they have noticed an increase in their spending for the new school year compared to 2022 

2 in 3 parents said they became more concerned about sustainability when they had children, with MumsGPT and our latest data, we have discovered how families are embracing this