We receive a staggering 25,000 posts per day on Mumsnet. By analysing this rich data set along with surveying the 20,000 parents we have on the UK’s only parenting panel, Mumsnet Voices, we deliver the latest insights and trends of the UK’s parents.
Insights
Discover the latest insights from our highly engaged community of 8 million parents
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Christmas 2026
281 million views of Christmas conversation: Mumsnet is where Christmas decisions get made, all year round
Toys and play 2026
With 159 million pageviews on toys and play conversation and an estimated £944 million in potential spend, Mumsnet puts brands in front of high-intent parents at the point of decision
Christmas 2025
100% of mums run Christmas - and 32k threads plus 117m pageviews of festive content show they’re turning to Mumsnet to plan it
Christmas review 2025
Christmas remains a key topic for Mumsnet users, who are typically the main planners and decision-makers for gifting and celebrations
Christmas 2023
Christmas is a huge topic of conversation on Mumsnet, attracting 18.5 million unique visitors in Q4 2022, who spent an average dwell time of 25 minutes, leading to £1.5 million in spending during that quarter
