We receive a staggering 25,000 posts per day on Mumsnet. By analysing this rich data set along with surveying the 20,000 parents we have on the UK’s only parenting panel, Mumsnet Voices, we deliver the latest insights and trends of the UK’s parents.
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Back to school 2025
94% of mums lead the back to school shop, and two-thirds do it completely on their own – with Mumsnet as the place they go to research, narrow down options and decide what to buy
Back to school 2024
With 92% of women solely or primarily responsible for buying back-to-school items, mums continue to lead the way in preparing their children for this period
Back to school 2023
Almost half of parents agree that they have noticed an increase in their spending for the new school year compared to 2022
Kidswear 2023
81% agree that changing weather seasons prompt them to buy new clothes for their children, Mumsnet insights uncover how to better serve parents in the kidswear sector