We receive a staggering 25,000 posts per day on Mumsnet. By analysing this rich data set along with surveying the 20,000 parents we have on the UK’s only parenting panel, Mumsnet Voices, we deliver the latest insights and trends of the UK’s parents.
Insights
Discover the latest insights from our highly engaged community of 8 million parents
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Insight products
For more bespoke research for your brand we have a suite of innovative and AI-powered data tools to help you uncover new opportunities and deeper understanding.
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Sustainability 2023
2 in 3 parents said they became more concerned about sustainability when they had children, with MumsGPT and our latest data, we have discovered how families are embracing this