Toys 2023
95% of parents research most toy purchases before buying with 33% coming to Mumsnet for this research and recommendations
(Research published: March 2023)
We explored the findings from our 2023 Toys survey to uncover the evolving priorities shaping parents’ toy-buying decisions year-round.
Amid growing financial pressures, parents are navigating tighter budgets and prioritising more intentional purchases, including:
Focusing on value and longevity: Nearly all parents consider how long a toy will hold their child’s interest, seeking durable options to maximise value and minimise waste.
Balancing play and practicality: Parents prioritise toys that support development and encourage independent play, offering moments of guilt-free enjoyment for both parent and child.
Embracing eco-conscious choices: With 1 in 4 parents concerned about sustainability, there’s a noticeable shift towards toys that reduce ‘green guilt’ and align with environmental values.
These insights highlight a growing demand for toys that balance practicality, child enjoyment, and sustainability.
Discover how to tap into these trends and meet parents’ evolving needs for thoughtful, year-round toy purchases.
