Christmas 2023
Christmas is a huge topic of conversation on Mumsnet, attracting 18.5 million unique visitors in Q4 2022, who spent an average dwell time of 25 minutes, leading to £1.5 million in spending during that quarter
(Research published: July 2023)
We unwrapped the magic of Christmas on Mumsnet to reveal how families embrace the festive season—and how brands can join the celebration year-round.
With our vibrant community diving into Christmas discussions as early as July, we’ve uncovered key insights, including:
A festive hub for families: Over 5,000 Christmas-related threads from 2022 covered everything from gifts and food to activities and cherished traditions.
Shifting conversations through the season: By analysing Mumsnet’s data and engaging our 20,000-strong Mumsnet Voices panel, we’ve mapped how holiday discussions evolve as December approaches.
Tracking top shopping trends: Christmas shopping dominates on Mumsnet, offering brands a unique opportunity to understand what families are buying—and when.
Fresh festive moments to tap into: We’ve identified exciting micro-moments that allow brands to connect authentically with families during the holidays.
Discover how to make your mark in the Christmas conversations that matter most to families.
Watch the webinar and download the insight pack below.
