Style and beauty 2024
Mumsnet generated over £10 million in sales last year, with one in every two posts on our Style & beauty talkboard featuring a brand or product link!
(Research published: October 2024)
We kicked off our 2024 Style and beauty insights by diving into the vibrant conversations happening within our community, where women share their recommendations, inspiration, and advice. With hundreds of thousands of discussions on fashion, skincare, and beauty, Mumsnet offers unparalleled insights into what women truly want.
In this year’s Style and beauty insights, we explore:
The trending brands and products making waves on Mumsnet
Shifting attitudes towards fast fashion, high street brands, premium options, and second-hand purchases
How brands can build genuine connections with mums by addressing unmet needs and unlocking new opportunities
Key life and calendar moments that are shaping women’s style choices
Join us as we uncover how your brand can connect with women authentically, tapping into these emerging trends and moments that influence their style and beauty decisions. We'll share actionable insights to help you engage effectively in this dynamic space.
