We receive a staggering 25,000 posts per day on Mumsnet. By analysing this rich data set along with surveying the 20,000 parents we have on the UK’s only parenting panel, Mumsnet Voices, we deliver the latest insights and trends of the UK’s parents.
Insights
Discover the latest insights from our highly engaged community of 8 million parents
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Insight products
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Travel 2026
With 94% of parents saying they trust Mumsnet for travel advice, it’s the high intent space where parents research, shortlist and book their holidays
Travel 2025 (July)
75% of UK families plan multiple holidays, and 94% trust Mumsnet for holiday advice - making it the perfect place for travel brands to reach an engaged, ready-to-book audience
Travel 2025 (January)
Mumsnet is the perfect place to influence family holidays, as mums lead the planning and booking
Travel 2024
Mumsnet users are a highly valuable audience to tap into when it comes to travel - representing over £50 billion in sales