Days out 2025
Where family plans are made: 84% of parents trust Mumsnet to guide their days out decisions
(Research published: June 2025)
For families, days out aren’t just about keeping the kids busy. They’re about making memories, finding connection, and taking a break from the everyday. But the fun often comes with a side of stress. Mums tend to carry the load, juggling logistics, costs and expectations.
In this year’s days out insights, we explore:
The hidden labour behind the magic, with 79% of mums responsible for planning and school holidays adding extra pressure.
The growing focus on affordable fun, as 87% of parents look for low-cost ideas and rediscover joy in simple activities like nature walks and baking.
The power of shared advice, with 84% saying Mumsnet recommendations influence their decisions and thousands of users turning to the community for tips.
The impact of comparison culture, as social media ramps up pressure to fill every moment, even though the most valued memories are often the simplest.
For brands, it’s a chance to be part of something meaningful. Offer support that’s practical, thoughtful and real, and you’ll earn a place in parents’ plans — and in the moments that matter.
