Days out & entertainment 2026
Before families book, they ask Mumsnet with 51 mill page views, 1 mill posts and 68% of mums owning the days-out plan
(Research published: July 2026)
Our new Days Out & Entertainment insight deck reveals that 1 million posts, 51 million page views and 27k threads make family days out and entertainment a major conversation space on Mumsnet. But behind the planning sits a bigger pressure: 68% of mums are wholly or mostly responsible for planning days out, while 100% consider cost and value for money before booking - meaning brands need to prove they’re not just fun, but genuinely worth it.
Our latest days out and entertainment deck explores how parents are weighing up cost, trust, age suitability and last-minute decisions - and why Mumsnet is where they come to de-risk the spend, compare options and find reassurance from other parents before they book.
Download the full insight deck below to discover how your brand can show up at the moment families are deciding, build trust through real parent recommendation, and win a place in the plans that make family memories.
