Travel 2024
Mumsnet users are a highly valuable audience to tap into when it comes to travel - representing over £50 billion in sales
(Research published: January 2024)
We explored how families are approaching holidays amidst the rising cost of living, uncovering a surprising trend: they’re planning more trips, heading to farther destinations, and increasing their budgets to make it happen.
Our insights revealed key shifts shaping family travel, including:
Holidays as a cherished escape: For many families, holidays are their only opportunity to switch off and create cherished memories together.
The rise of pre-booking research: Parents are investing more time in finding the perfect destination, accommodation, and itinerary to suit everyone—from toddlers to teens.
Demand for personalised recommendations: Families increasingly seek relevant, tailored advice on platforms like Mumsnet and customer review sites, reflecting a need for authentic, trustworthy guidance.
Evolving travel trends: While many families stick to familiar holiday formats, interest in cruises is growing, alongside a surge in conversations about cultural experiences and activities at destinations.
Discover how to connect with families planning their dream holidays and provide the personalised, valuable insights they need to make every trip unforgettable.
