We receive a staggering 25,000 posts per day on Mumsnet. By analysing this rich data set along with surveying the 20,000 parents we have on the UK’s only parenting panel, Mumsnet Voices, we deliver the latest insights and trends of the UK’s parents.
Insights
Discover the latest insights from our highly engaged community of 8 million parents
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Insight products
For more bespoke research for your brand we have a suite of innovative and AI-powered data tools to help you uncover new opportunities and deeper understanding.
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Toys and play 2026
With 159 million pageviews on toys and play conversation and an estimated £944 million in potential spend, Mumsnet puts brands in front of high-intent parents at the point of decision
