We receive a staggering 25,000 posts per day on Mumsnet. By analysing this rich data set along with surveying the 20,000 parents we have on the UK’s only parenting panel, Mumsnet Voices, we deliver the latest insights and trends of the UK’s parents.
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Cleaning & laundry 2026
With 236 million page views of cleaning and laundry content, Mumsnet is where brand battles in this category are won and lost
Home improvements 2025
83% of Mumsnet users handle home improvements and DIY, driving 80.4 million pageviews on related discussions
Cleaning and laundry 2024
Cleaning discussions on Mumsnet have grown 18% year on year (2022-2023) and are set to rise again