Case studies

Discover how some of our key brand partners have worked with us, leveraging our advertising products in combination with our powerful insights to achieve their brand objectives.

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Mia Ellis Mia Ellis

TUI

A Mumsnet partnership that delivered 3.45x ROI for TUI by reaching parents with inspiration, reassurance and relevance at the point of family holiday decision-making

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Andrew Potter Andrew Potter

P&O Cruises

P&O Cruises inspired travel-loving families on Mumsnet, increasing brand positivity by 50%

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Andrew Potter Andrew Potter

TUI

Community-driven holiday content and engagement delivered a 1.7x ROI for TUI

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Andrew Potter Andrew Potter

Mark Warner

Helpful 'first family holiday' content targeted at young families generated a 16x ROI


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Andrew Potter Andrew Potter

Travel brand (anon.)

Tapping into specific moments resulted in increased consideration and positive sentiment

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Andrew Potter Andrew Potter

TUI

Mumsnet content firmly positioned TUI as the go-to holiday service for families

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