Case studies
Discover how some of our key brand partners have worked with us, leveraging our advertising products in combination with our powerful insights to achieve their brand objectives.
Latest in Beauty
Mumsnet tapped into its trusted community of beauty lovers at exactly the right moment - driving record-breaking engagement and selling out the Rejuvenation Edit in days
Wilkinson Sword Intuition
Mumsnet partnership builds trust and drives engagement for Wilkinson Sword Intuition with authentic reviews and high-impact ads
Latest in Beauty
Mumsnet Feed ads drive awareness and clicks for Latest in Beauty’s advent calendar
IT Cosmetics
By harnessing authentic sentiment and engaging new audiences, Mumsnet built trust and sparked significant interest for IT Cosmetics
Skincare brand (anon.)
Centring the skincare brand in positive discussions between parents and teens significantly boosted awareness and positive sentiment
Beauty brand (anon.)
High community engagement led to increased purchase intent and (very) positive sentiment
John Lewis
A campaign that connected shoppers on Mumsnet with John Lewis and delivered a 12x ROI