TUI
A Mumsnet partnership that delivered 3.45x ROI for TUI by reaching parents with inspiration, reassurance and relevance at the point of family holiday decision-making
“The Mumsnet partnership provided brilliant results across all channels. Editorial content resonated with our audience, and newsletter performance in particular exceeded expectations. We’re pleased with how TUI was brought to life in a relatable, engaging way for parents.” - TUI (2026)
Our partnership with TUI showcases the power of combining trusted editorial, community reassurance, email and high-visibility media to reach parents at the point of family holiday decision-making. By answering the real questions families ask when planning a trip, and pairing inspiration with practical content and trusted peer reassurance, we helped TUI stay visible and useful throughout the holiday planning journey and deliver strong commercial impact, including standout editorial CTRs, a 58% email open rate and 3.45x ROI across the partnership.
Download the case study below to learn more about this partnership.
