A 10.15% editorial CTR, showing the power of Mumsnet's trusted content to turn advice into action

By building a community of ‘Boden Insiders’, Mumsnet transformed authentic advocacy into stronger recall, sentiment and purchase intent

Monsoon partnership engaged women at key fashion moments with seasonally relevant content, driving authentic connections and brand visibility

Product test insights helped shape a brand-led editorial, positioning Koraru as the go-to swimwear brand, driving an impressive 8.06% CTR

A focused activation with a mighty impact, proving the value of directly engaging with our fashion-conscious community

A campaign that connected shoppers on Mumsnet with John Lewis and delivered a 12x ROI