Mumsnet’s trusted parenting environment helped Aqua Pura translate broad reach into stronger awareness and higher purchase intent

Bundles of Joy used exclusive Mumsnet data to uncover a powerful insight for Burger King, fuelling one of 2024’s most talked-about campaigns. It drew wide media coverage and sparked emotional, relatable conversations among mothers online

The Tilda Kids partnership effectively captures the attention of parents seeking fresh ideas for weaning and mealtimes, leveraging Mumsnet as a trusted platform for advice and inspiration

Relatable and entertaining influencer content generated substantial organic views and engagement