Pho
Relatable and entertaining influencer content generated substantial organic views and engagement
Brief in brief
Drive awareness of Pho’s children’s menu amongst parents during the summer holidays and position Pho as a go-to restaurant for families.
Opportunity
Our research* shows that almost half of parents struggle with a child that’s a fussy eater and 81% agree that they want to encourage their child or children to try new foods more frequently. So when it comes to eating out, parents want to be sure that they’re picking the right option.
*Source : Mumsnet Food & Drink survey, Feb 2022
Partnership overview
We invited influencers and their children to come and try Pho’s kids menu and filmed their reactions. The video showcased Pho's restaurants as an ideal place for hungry families, with great food options that even the fussiest of eaters are sure to love. The video's fun and cheerful tone connected with the audience, generating significant organic views and engagement.
Results
The Influencer campaign achieved remarkable success, surpassing all KPIs:
41% completion rate (+173% on KPI)
>370k video views greater than 25 seconds (+85% KPI)
2.4% influencer engagement rate (+41% on KPI)
