Clarks
A 10.15% editorial CTR, showing the power of Mumsnet's trusted content to turn advice into action
“Mumsnet helped us reach the right parents at the right time. The campaign connected our brand with families in a meaningful and relevant way, while the team delivered a seamless partnership from start to finish.” - Clarks (2026)
Children's footwear is one of the most recommendation-driven categories there is - parents don't just buy, they research, ask and compare. Our partnership with Clarks met them in exactly those moments, combining trusted editorial, community conversation and precision-targeted advertising across two key purchase windows, from first shoes to spring trainers. The results: 1.67m impressions, targeted audiences hitting nearly double the campaign-average CTR, and editorial content that beat every KPI.
Download the case study below to see how we did it.
