Christmas 2024
Christmas shopping on Mumsnet is huge…with November being the busiest shopping period and £1.5 million spent in Q4 alone!
(Research published: July 2024)
We kicked off our Christmas webinar by tapping into the rich conversations happening across Mumsnet, where hundreds of thousands of parents discuss all things festive each year. With our deep understanding of what matters most to families during the holiday season, we’re excited to share the top insights to help you connect with mums this Christmas.
This year, guided by the voices of our 9 million-strong community, we focused on how parents are creating and celebrating the magic of Christmas for their families. It’s not just about presents—it's about the little traditions that bring the season to life. From Boxing Day takeaways to cosy family film nights, we explore the meaningful moments that make Christmas truly special.
Join us as we uncover the festive insights that will help your brand engage authentically with families this Christmas season.
