We receive a staggering 26,000 posts per day on Mumsnet. By analysing this rich data set along with surveying the 20,000 parents we have on the UK’s only parenting panel, Mumsnet Voices, we deliver the latest insights and trends of the UK’s parents.
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Christmas 2023
Christmas is a huge topic of conversation on Mumsnet, attracting 18.5 million unique visitors in Q4 2022, who spent an average dwell time of 25 minutes, leading to £1.5 million in spending during that quarter
School holidays 2023
50% of parents say their budget increases a lot during the school summer holidays, making it one of the biggest retail moments of the year
Kidswear 2023
81% agree that changing weather seasons prompt them to buy new clothes for their children, Mumsnet insights uncover how to better serve parents in the kidswear sector
