Case studies

Discover how some of our key brand partners have worked with us, leveraging our advertising products in combination with our powerful insights to achieve their brand objectives.

Andrew Potter 07/06/2024 Andrew Potter 07/06/2024

Anusol

Mumsnet positions Anusol as the top solution for mums during pregnancy

Andrew Potter 06/06/2024 Andrew Potter 06/06/2024

PensionBee

Educational content on pensions and maternity leave boosted user confidence

Andrew Potter 05/06/2024 Andrew Potter 05/06/2024

Sky Kids

Mumsnet community feedback and influencer events resulted in increased engagement and awareness

Andrew Potter 04/06/2024 Andrew Potter 04/06/2024

Pho

Relatable and entertaining influencer content generated substantial organic views and engagement

Andrew Potter 03/06/2024 Andrew Potter 03/06/2024

John Lewis

A campaign that connected shoppers on Mumsnet with John Lewis and delivered a 12x ROI

Andrew Potter 02/06/2024 Andrew Potter 02/06/2024

Google

Leveraging Mumsnet’s trusted reputation firmly establishes Google as an expert on children’s online safety

Andrew Potter 01/06/2024 Andrew Potter 01/06/2024

Walt Disney World

Disney engaged parents with conversation-driven touchpoints to enhance their resort planning and booking