Anusol
Mumsnet positions Anusol as the top solution for mums during pregnancy
*Those exposed to the campaign were 80% more likely to be aware of Anusol as a brand than those who weren’t exposed
“We found Mumsnet was the ideal platform to effectively connect with our target audience – pregnant and new mums. Our campaign increased product awareness among this niche group and exceeded our expectations.”
- Anusol (2023)
Brief in brief
Raise awareness and consideration of Anusol amongst a target audience of pregnant and new mums
Opportunity
Mumsnet is most valuable during the pivotal stages of parenthood when mums and parents seek answers and support the most. We offer a unique opportunity to engage with this specific, receptive audience, making Mumsnet the go-to destination for pregnancy and new mum communities.
Partnership overview
We aligned Anusol within our trusted pregnancy content by placing display ads in relevant site areas and creating an informative editorial page. This positioned Anusol as the primary solution for piles during pregnancy, offering something truly helpful to our community.
