Wellbeing 2025
Nearly all women (99%) want to improve their wellbeing in 2025 but face major obstacles - creating an opportunity for brands
(Research published: March 2025)
Women are more focused than ever on their wellbeing, with 99% wanting to make positive changes in 2025. But while the intention is there, significant barriers stand in the way - creating an opportunity for brands to provide real, tangible support.
In this year’s women’s wellbeing insights, we explore:
The growing prioritisation of sleep, now seen as the biggest contributor to wellbeing above diet and exercise - yet only a quarter of women feel they’re getting it right
The continued focus on weight loss, with diet and exercise leading the way, while discussions around weight loss injections surge on Mumsnet
The rapid rise of ageing as a key topic - 27 times bigger on Mumsnet than in 2019 - driven by post-COVID shifts and the increasing average age of UK mums
A shift towards a more holistic approach to health, with women actively seeking joy through family time, outdoor activities, and self-care
The power of online communities, now surpassing family and friends as the top source of wellbeing inspiration, making platforms like Mumsnet more influential than ever
For brands, the message is clear -women want guidance, inspiration, and solutions that fit into their real lives. Those who engage authentically, offering meaningful support rather than quick fixes, will be the ones who make a lasting impact in 2025.
