Entertainment 2025
Community platforms like Mumsnet are transforming the way audiences discover and discuss TV and film, with 93% trusting its recommendations
(Research published: February 2025)
We explored the changing landscape of family entertainment on Mumsnet, where parents discuss how they unwind, connect, and create shared experiences. While entertainment remains central to family life, the way families engage with film, TV, and audio is evolving, driven by shifting habits, new ways of seeking recommendations, and an increasing desire for convenience.
In this year’s family entertainment insights, we explore:
The enduring love for cinema, with families still drawn to the experience despite rising costs and the effort involved—parents now seek special event-like cinema trips rather than standard screenings
The dominance of streaming, offering families flexibility to watch TV and films around their busy schedules, though decision fatigue is real with so many choices
The growing reliance on trusted recommendations, especially for parents who need family-friendly content that suits all ages
The evolution of children’s viewing habits, with tablets and mobile devices becoming the go-to for content, shifting away from traditional TV to digital-first, on-demand platforms
As family entertainment habits continue to change, the demand for trusted, accessible, and engaging content has never been higher. To connect with today’s modern audiences, brands must understand these evolving behaviours and offer experiences that feel personal, convenient, and seamlessly integrated into family life.
