Home improvements 2025
83% of Mumsnet users handle home improvements and DIY, driving 80.4 million pageviews on related discussions
(Research published: March 2025)
For families, home is more than just a place to live - it’s where routines are built, memories are made, and personal style takes shape. The desire to update and improve their spaces is strong, but the process can often feel overwhelming, with cost, time, and decision fatigue acting as major barriers.
In this year’s home insights, we explore:
The shift towards functional, personality-driven spaces, as families move away from fleeting trends in favour of homes that truly reflect them
The stress of home improvements, with parents seeking solutions that simplify decisions - whether it’s durable furniture, smart storage, or reliable home tech
The power of trusted recommendations, as Mumsnet users turn to the platform for practical advice and real-life experiences before making purchases
The role of Mumsnet as a research hub, where product discussions actively shape buying decisions in a highly engaged community
For brands, the opportunity is clear - families want home solutions that are practical, stylish, and built for real life. By offering family-friendly innovations and engaging in authentic conversations, brands can position themselves as trusted partners in the home improvement journey.
