Travel 2025
Mumsnet is the perfect place to influence family holidays, as mums lead the planning and booking
(Research published: January 2025)
We explored the conversations on Mumsnet, where parents share their holiday hopes, struggles, and must-haves. With annual leave often spent on routine childcare, holidays are rare chances to truly relax, recharge, and reconnect as a family - but making that happen isn’t always easy.
In this year’s family travel insights, we explore:
The ongoing challenge of balancing excitement with real relaxation, especially for mums managing the mental load of planning and organising
The additional hurdles faced by families with younger children or SEN needs, highlighting the demand for better support and infrastructure
The rising importance of holidays, with growing budgets reflecting their value in family life
The shift in travel preferences, as more families look beyond the UK to Europe and long-haul destinations
The evolving appeal of beach holidays, with families increasingly seeking cultural experiences and cruises
Mumsnet is where parents turn for trusted recommendations, travel tips, and real advice, making it a key space for brands to connect meaningfully. Whether through expert guides, community discussions, or engaging activations, brands that truly support parents in creating stress-free, memorable holidays will be the ones they turn to year after year.
