Cold and flu 2024
Health is the second biggest topic on Mumsnet, with 205 million pageviews of health conversation in 2024
(Research published: February 2025)
We uncovered how discussions around cold and flu are shifting on Mumsnet. Mums are navigating the complexities of family healthcare - from choosing the right medications to managing illness prevention. As the primary decision-makers, they face constant pressure to balance their families’ health needs with limited support.
In this year’s healthcare insights, we explore:
How mums are prioritising hygiene and illness prevention, with a sharper focus on stopping the spread of germs
The shift in attitudes post-COVID, as the virus is now seen as just another seasonal illness alongside colds and flu
The growing demand for holistic health solutions, with parents looking beyond symptom relief to long-term immunity support
Changing views on sick leave - while acceptance of taking time off has improved, workplace flexibility remains a challenge for parents
Mumsnet is where parents turn for trusted advice, real experiences, and product recommendations, making it a powerful space for brands to engage. Whether through expert Q&As, editorial content, or community-driven activations, brands that offer genuine support in cold and flu season will be the ones mums rely on when it matters most.
