Pregnancy and baby 2024
Many of our community first discover Mumsnet when they’re pregnant, which is why every month, Mumsnet reaches 70% of mums with kids under 1 year and 57% of pregnant mums
(Research published: May 2024)
Mumsnet, being the UK's largest online parenting community, has become a key source of support and advice for parents during pivotal life moments. Our recent Pregnancy and baby survey revealed that mothers trust Mumsnet more than their midwife or GP for guidance, underscoring the growing reliance on peer advice in parenting.
Key findings include:
Bottle feeding on the rise: Changing attitudes and limited breastfeeding support in the UK are driving more new mums to bottle feed, with 73% of first-time parents purchasing formula before birth.
Tech and convenience: Parents increasingly adopt smart products and technology to streamline household and parenting tasks.
Eco-conscious choices: Health-conscious and eco-friendly preferences shape decisions on food, cleaning products, and brands.
These insights highlight evolving parenting behaviours and provide opportunities for brands to engage effectively with modern parents.
