Food and drink 2024
Mum is still the primary grocery shopper, food planner and cook, this hasn’t changed in the last few years with 85% researching for recipe ideas online
(Research published: April 2024)
We launched our 2024 Food and Drink survey with the goal of uncovering shifts in parents' purchasing behaviour, particularly around snacks, and the results highlight some fascinating trends.
The snack dilemma remains a constant challenge for parents: over half of those surveyed admitted that their children snack too much. Many parents begin their journey with healthy intentions—choosing options like banana chips over sugary sweets, especially for younger children. But as kids grow, their tastes evolve, and it becomes harder to stick to these choices. They swap lunchbox snacks, attend parties brimming with sugary treats, and are often tempted by sweets from well-meaning grandparents.
With concerns about high-sugar snacks dominating the headlines, parents are facing a dilemma: how do they balance health with convenience and enjoyment for their children?
While most parents aren’t against snacking, especially as 57% are managing fussy eaters, 72% recognise the importance of nutritional value in the snacks they choose. Yet, the ease of offering a quick, kid-approved option often outweighs the focus on healthier alternatives.
At Mumsnet, we’ve built a deep understanding of what modern parents want and need. We'll explore how brands can engage with families on this topic, offering solutions that align with their values while meeting their evolving expectations for healthier, convenient snacking options.
