Health and wellbeing 2024
In 2024, we're seeing a wellness evolution: a deliberate and thoughtful journey towards long-term well-being
(Research published: January 2024)
We’ve been diving into the latest data to uncover key shifts in family health and wellness trends, and this year, we're seeing a significant evolution in how families approach well-being.
After a year of continued challenges, including the Cost of Living Crisis and the lasting effects of the pandemic, there’s been a marked shift towards a more holistic, year-round commitment to health. Here's what we've discovered:
A sustained focus on health: While the New Year is still viewed as a time to reset, prioritising health has now become a continuous, “always on” commitment throughout the year.
A gentler approach to wellness: People are looking for long-term benefits rather than quick fixes, with an increasing emphasis on mental wellbeing as part of overall health.
Health across all areas: Whether in baby and pregnancy care, style and beauty, or the home, wellness now permeates every aspect of life, cutting across all categories.
Join us as we explore how brands can tap into this growing movement towards a balanced, holistic approach to family health. We’ll share actionable strategies to engage and empower families as they embrace well-being all year long.
