Women and girls in sport 2024
The majority (88%) of children who play sports have a mum who also does meaning mums play a vital role in getting their girls in to sports and exercise
(Research published: March 2024)
We kicked off our first webinar of 2024 by diving headfirst into the world of women and girls in sport.
After witnessing the monumental successes of the Women's Ashes, the Rugby Women's Six Nations, the Women's Football World Cup, and the Netball World Cup over the last couple of years, and with another exciting year of sports in 2024, including the Olympics topping the list, we've been exploring the shifts happening within real families regarding women's and girls' involvement in sports including:
Breaking down barriers that hinder girls' participation in sports.
Unveiling insights from parents within the family/home dynamic.
Spotlighting the vital role sports play in child development.
Celebrating sports as a platform for family bonding and connection.
Tackling gender-based issues head-on to ensure equal opportunities for all.
With so many brands diving into women’s sports sponsorships, learn how you can authentically connect with families through this cultural moment and beyond.
We'll be sharing actionable strategies for ALL brands to better engage and empower women and girls in sports.
