Persil and Comfort earned the Mumsnet Rated badge, boosting purchase consideration and fostering brand loyalty among both parents and non-parents

High community engagement led to increased purchase intent and (very) positive sentiment

Mumsnet insights powered Klarna's campaign, creating a vibrant community focused on smarter shopping

By supporting new parents with night-time assistance in our 'Wide Awake Club,' we positioned MAM as a compassionate brand for parenthood challenges

Mumsnet content firmly positioned TUI as the go-to holiday service for families

Mumsnet positions Anusol as the top solution for mums during pregnancy

Educational content on pensions and maternity leave boosted user confidence

Mumsnet community feedback and influencer events resulted in increased engagement and awareness

Relatable and entertaining influencer content generated substantial organic views and engagement

A campaign that connected shoppers on Mumsnet with John Lewis and delivered a 12x ROI

Leveraging Mumsnet’s trusted reputation firmly establishes Google as an expert on children’s online safety

Disney engaged parents with conversation-driven touchpoints to enhance their resort planning and booking