Aqua Pura
Mumsnet’s trusted parenting environment helped Aqua Pura translate broad reach into stronger awareness and higher purchase intent
“Working with the Mumsnet team has been a pleasure. They communicate clearly, provide in-depth analysis of all activities, and keep us regularly updated throughout. Their expertise and collaborative approach have brought real value to Aqua Pura, helping us achieve meaningful results and connect authentically with their audience.” Aqua Pura (2026)
Our partnership with Aqua Pura demonstrates the impact of showing up in the everyday parenting moments that matter. By combining high-impact, contextually targeted display with editorial rooted in the realities of family life, we helped Aqua Pura position hydration as a relevant, trusted part of parents’ daily routines rather than a generic health message. The campaign kept the brand visible in the right parenting contexts at the right time, delivering strong brand lift across the partnership, including +18pp awareness uplift, +7pp positive sentiment uplift and +6pp purchase intent uplift.
Download the case study below to learn more about this partnership.
