Future Minds
Mumsnet turned 10 years of parent conversation into an evidence-led campaign that helped Future Minds secure national coverage and push children’s mental health up the policy agenda
“Mumsnet provided an extraordinary and insightful analysis. Their parental insights helped us better understand what has been happening for children’s mental health and families over the last decade and significantly strengthened our Future Minds campaign. It is truly brilliant and deeply moving.” - Andy Bell, CEO, Centre for Mental Health, Future Minds campaign (2025)
Our partnership with Future Minds showcases the power of pairing large scale conversational analysis with quantitative validation to surface lived experience, quantify barriers and shape campaigns with real traction. By analysing ten years of on site conversation around children’s mental health alongside a survey of parents, we helped Future Minds translate what families are experiencing into a media ready narrative and a roadmap for change.
Download the case study below to learn more about this powerful partnership.
