Mumsnet is the home of female conversation
For 25 years, we've hosted over 118 million organic conversations
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8 million active users
Making us the biggest community of parents in the UK, with an average dwell time of 9 minutes—and a reach three times the size of our nearest competitor
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Reach 1 in 3 women
Every month, 1 in 3 adult women aged 35-54 visit Mumsnet—for entertainment, inspiration, and the kind of no-nonsense advice you won’t find anywhere else
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26 thousand posts a day
Spanning a huge range of topics—80% of which goes beyond motherhood, with most users turning to us for entertainment, advice, and trusted recommendations.
Grow your audience with Mumsnet
Whether you’re a well-known household name or a rising brand that Mumsnet users need to know about, we’ve got advertising and research solutions to help you grow. Our campaigns are shaped by our community and always stay true to our mission of making parents’ lives that little bit easier.
Advertising with Mumsnet isn’t just about getting your brand seen—it’s about really understanding your audience, building trust, and making a genuine connection that brings real value. Plus, with brands showing up in the heart of conversations that matter—alongside real discussions about their category, customers, and competitors—you’ll be reaching engaged users in exactly the right context.
Discover our latest research findings
Our community turns to Mumsnet to discuss a vast range of topics. By combining our advanced data tools, like MumsGPT, with our panel, Mumsnet Voices, we gain deep insight into their attitudes, behaviors, and unmet needs. These insights power partnerships that truly resonate and add value to our audience.
Explore our partnership success stories
We deliver impactful partnerships across diverse categories and objectives. Whether you’re driving awareness, boosting consideration, or shifting perception, we craft bespoke strategies that help our partners achieve their goals.
