Women’s health 2024
With 134 million page views of women’s health content in 2024, Mumsnet is the go-to space for women’s health and hygeine conversations
(Research published: November 2024)
Mumsnet’s audience trusts the platform as a go-to source for health advice, particularly when it comes to women's health. With women actively tracking their menstrual cycles and adapting their health priorities over time, they are an informed and engaged community.
In this year’s women’s health insights, we explore:
Millennials experience both physical and mental menstrual symptoms, while older women report more fatigue and bloating, yet most feel pressured to carry on despite discomfort
Period pants are valued for comfort and sustainability but remain less popular than disposable products, though younger generations are shifting towards them
Health priorities evolve with age, with a growing focus on internal well-being and increased interest in vitamins and gut health supplements
Over half of women feel brands fail to market women's health products effectively, and many remain sceptical of vitamin claims
For brands in the women’s health and hygeine sector, Mumsnet provides access to a highly engaged audience actively seeking trustworthy advice and solutions. By delivering credible, well-researched information, brands can build meaningful connections and position themselves as reliable partners in women’s health.
