Eucerin
For a category where reassurance drives choice, Mumsnet helped Eucerin turn trusted parent proof into stronger awareness and more effective engagement
“Securing the Mumsnet Rated badge across our kids’ products was a real standout for us, and seeing 98% of testers recommend the Sun Kids Sensitive Protect Gel-Cream SPF50+ gives us a strong, credible proof point we can confidently take into wider activity.” - Eucerin (2026)
Our partnership with Eucerin shows the power of pairing trusted parent validation with contextually relevant messaging to build confidence in a high-stakes purchase category. By combining Mumsnet Rated endorsement, seasonal editorial and targeted display in trusted parenting environments, we helped Eucerin position its sensitive-skin range as a credible, reassuring choice for parents of young children rather than relying on product claims alone. The campaign kept the brand visible in the moments that mattered, delivering 3.1 million impressions (+18% vs KPI), 2.1 thousand engagements, and a 2x higher CTR for summer display featuring the Mumsnet Rated badge versus winter creative.
Download the case study below to learn more about this partnership.
