Octopus Energy
Mumsnet's trusted environment placed Octopus Energy in real-life conversations - driving a +12pp lift in consideration for solar panels and heat pumps
“In a world that is already complex enough, we worked with Mumsnet to cut through the noise and create simple, human content for families thinking about solar panels and heat pumps. Being present in the places Mumsnet users were discussing these topics led to brand uplift for Octopus and increased understanding with our audience.” - Octopus Energy (2026)
Our partnership with Octopus Energy shows how always-on, expert-led content can cut through complexity and genuinely shift consideration in a high-cost, high-stakes category. By combining in-depth editorial guides with targeted feed ads and newsletters, we helped Octopus simplify the decision around solar panels and heat pumps for families actively weighing up their options - meeting them in the moments that matter rather than interrupting them. The results speak to real behaviour change, not just reach: delivering 4.9 million impressions, 11.4k pageviews, a newsletter open rate of 37% (vs 20% benchmark), and most importantly a +12pp uplift in consideration for both solar panels and heat pumps.
Download the case study below to learn more about this partnership.
