London Gynaecology
Mumsnet’s trusted space drives action with London Gynaecology’s expert Q&A delivering 3.3x engagement
“Working with Mumsnet enabled us to connect directly with women who were already sharing concerns about their gynaecological health, often without access to expert guidance. By providing trusted clinical input, we were able to add real value to these conversations, and the level of engagement highlights just how many questions women still have about their health.” - London Gynaecology (2026)
Our partnership with London Gynaecology demonstrates the power of combining clinical expertise with community trust to drive meaningful engagement in a category where women often feel unheard. By anchoring the campaign around an Ask the Expert thread in an environment where women already feel comfortable sharing sensitive health concerns, we helped London Gynaecology show up credibly - not just visibly - adding real value to conversations that matter. The strategy proved that when reassurance and expert guidance meet the right audience at the right moment, engagement follows: delivering 200 total engagements (334% of KPI), 6,724 pageviews (168% of KPI), and 167 comments, supported by 285,731 impressions across feed ads.
Download the case study below to learn more about this partnership.
