Christmas 2025
Christmas remains a key topic for Mumsnet users, who are typically the main planners and decision-makers for gifting and celebrations
(Research published: April 2025)
In this year’s Christmas insights, we reveal how Mumsnet users, typically the main planners and decision-makers, continue to drive the season’s emotional and financial load.
Parents prioritised gifting in 2024, often overspending to deliver joy, while fewer families cut back — signalling a return to fuller celebrations. Despite early efforts, over a quarter were still shopping on 22nd December, highlighting a shift towards last-minute behaviour.
The emotional strain remained high, with 9 in 10 parents feeling the pressure — especially mums, who carried much of the burden to “get it right.”
As Christmas grows more celebratory, so too does the need for support. Brands that reflect the reality behind the sparkle and offer genuine help will connect most meaningfully with this audience.
