Health and Wellness 2026
With 61% struggling to access NHS care and 73% feeling powerless when they can’t, Mumsnet is where women get fast clarity and reassurance
(Research published: February 2026)
In our Health & Wellness insights for 2026, we discover:
Health and wellness is an always-on research and decision-making moment on Mumsnet - already the second-biggest topic with 193m health page views, and brand evaluation baked into conversation.
But it’s happening under strain: with NHS access squeezed and trust in traditional sources fragile, women are increasingly self-navigating care and looking for proof, not promises.
At the same time, “wellness inflation meets real life” - motivation is high, but time and energy aren’t, so what sticks is micro, low-barrier habits (especially sleep, supplements, food choices and realistic fitness).
For brands, the opportunity is to show up in these everyday decision moments with support that feels practical, credible and easy to act on.
Partnering with Mumsnet places brands inside these high-intent evaluation moments, where trust is built through lived experience and emotional reassurance, not marketing claims.
