Food & Grocers 2026
With 96% of mums responsible for the food shop and 538 million page views, Mumsnet is where brands win the family basket
(Research published: June 2026)
Our new Food & Grocers insight deck reveals that 538 million page views, 608k posts and 1 in 6 food and drink threads mentioning a brand or product make this a huge conversation space on Mumsnet. But behind the weekly shop sits a much bigger tension: 96% of Mumsnet users are responsible for the food shop, 95% for meal planning, and 91% for cooking meals - all while balancing cost pressure, health concerns and the risk of buying food the household simply won’t eat.
Our latest food and grocers deck explores how families are redefining value in the basket, why 71% are actively avoiding ultra-processed foods, and how convenience, reassurance and real parent recommendation can help brands earn trust at the moments when grocery choices are most open to change.
Download the insight deck below to discover how your brand can show up in the right moments, reduce risk for parents, and win a place in the family basket in one of Mumsnet’s most active conversation spaces.
