Finance brand (anon.)
Content and Precision targeting led to a significant increase in consideration and positive sentiment for finance brand
Brief in brief
To introduce the brand’s new products to parents and position the brand as a trusted service that helps parents save money and time on their purchases.
Opportunity
Parents visit Mumsnet to access exclusive offers and valuable advice on saving money and managing their finances on the 'Money Matters' talkboard.
Partnership overview
We launched an engaging awareness campaign based on parent budgeting and spending behaviours from our initial research. Timely onsite and social activations highlighted how the brand’s price comparison tool helps parents save money.
Partnership elements
Editorial: Drove awareness of the Rated win and educated users on the new product.
On-site & Instagram competition: Built buzz around the brand while showcasing the Rated win and new product.
Targeted display: Using our DMP Precision, we contextually reached a tailored audience of parents who were actively shopping on our platform, targeting them precisely when they wanted offers and financial solutions.
Rated A/B testing : Display and social ads featuring the Rated badge drove a higher CTR than those without, demonstrating the value of the accreditation.
Results
Likelihood to use:
Consideration:
Positive brand sentiment:
Likelihood to use: Those who recalled the campaign were about twice as likely to say that they’re likely to use a shopping provider in the future.
Consideration: Those who recalled the campaign were over two times as likely to consider using the finance brand in the future.
Positive brand sentiment: Those who recalled the campaign were almost twice as likely to say that they felt positively about the shopping provider.
